James… Julia James

As part of the twelve stars required for design assignments this week, six needed to be devoted to our noir characters. Considering the nature and profession of my character, “Jewel”, the “Create your own business card” assignment was ideal. The assignment states:

We’re reaching a time in our lives where where professionalism is key. Use photoshop to create your own business card to advertise who you are.

This assignment is worth 2 points.

Rather than focusing on my own professionalism, I decided to focus on my character’s. As stated in her character dossier, Julia works for her dad’s and his friend’s law firm, as a legal secretary. The firm, James & Allman, is headquartered in Chicago. In addition to Julia’s work phone number for her day job, she also has an alternative number. This number is for her job away from her job. She tells her clients and their husbands to call that number, so as not to intermingle her two jobs. Julia is especially fond of her company’s motto: “Going the extra mile to protect you…”. She feels that her secondary job does just that. She goes out of her way to help women in degrading relationships, so they will not end up like her mother before the divorce. Although Julia may not be fond of the company itself, since her father is a partner and she was only hired for a “pretty face”, she takes its motto to heart.

I created “Jewel’s” business card using Photoshop. Considering that it was my first time using the software, I struggled quite a bit with simple tasks, such as inserting text and shapes. However, after doing thorough research and watching several tutorials, I finally gained a basic understanding of how this program works. I set the background to black, inserted individual horizontal text boxes for each line of type, and then inserted two star shapes beneath the text layers, to symbolize Julia’s Hollywood star-like beauty. Although these tasks may seem simple to a Photoshop connoisseur, they took me several hours. I especially focused on the color scheme of the business card. I incorporated all of the colors associated with “Jewel” in her description. The bright red of her hair, the dark black of her pencil skirt, and the crystal blue of her eyes. The final product is something that I am very proud of, as it symbolizes my first experience with Photoshop and represents “Jewel” in an ideal way.

Jewel Business Card

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